Breaking the chains!

Every day, billboards from large organizations; Logos are constantly attacking consumers and business owners through print and electronic advertising. With annual advertising budgets that exceed our business sales throughout the year. Our independent small businesses are increasingly squeezing the minds of consumers (and wallets) from year to year. But the good news is: there are ways to fight back and cut the ropes.

Build that website and complete your online presence.

The Internet is a relatively high-end place compared to print and other electronic media. Google and Yahoo! Search engines love it, so users who don't know where you are are able to find you and buy online. If you have a retail store, start an e-store. If you own a restaurant or service business, give a gift voucher or voucher. Launching a mailing list on your website with the latest news events and special offers is loyal and profitable. 

This is a great way to reach (and retain) regular customers. The options are endless and the best is yet to come. The subject is light. Bright this is the king of the internet, not repeat advertising. If all goes well on the Internet, there are many companies that can help with web design, website hosting, search engine optimization and web marketing.

Join or start a joint venture or trade association.

The power of numbers is more than just an intriguing phrase; This is essential in our current economic climate. Trade unions can buy products together to get better rates and purchases; They can gain more political power by directly advertising (more cost-effective) by mail coupons and newsletters, and by appointing representatives to demand the state legislature or Congress. 

Increase opportunities for small and medium sized businesses. If you don't have a business firm in your area or you feel your needs are not being met, start. The National Federation of Independent Business is a great resource with representatives from over fifty states and Washington, DC.

Do not imitate Corporate America

Ads are not cheap because most corporations do not have access to the prices that large corporations are willing to pay. This is definitely not a bad thing. Have cool personal friends. Hit ads again and again in your head. However, at Super Bowl Sunday, it focuses on people. Always go to personal contact. If you own a restaurant or a retail store, introduce yourself. Let them know that you are grateful for their arrival and that you can no longer wait to see them again.

 Always give coupons or incentives that are as unique as possible. To be creative and memorable. Remember, word of mouth advertising is not cheap. Put yourself in the shoes of the customer and stay there. Never do what you wanted to do. Do what they want to do. Don’t sell your business; Sell ​​yourself This is an impressive experience and today most businesses (chain) will never forget the tragic state of customer service.

Remember that you are a freelance business because you want to do something new or different. So lift yourself up. Here you go through the motions of your chosen effort to succeed.